DAR EL ALMA
PRESS CAMPAIGN
Trigger readers' curiosity so that they want to experience the Dar Alma Boutique Hotel which sits in the southern city of Tyre, a UNESCO world heritage site overflowing with history and a decidedly Lebanese atmosphere.
Trigger readers' curiosity so that they want to experience the Dar Alma Boutique Hotel which sits in the southern city of Tyre, a UNESCO world heritage site overflowing with history and a decidedly Lebanese atmosphere.
We invited the journalists to have a personal experience at the boutique hotel, so that they can share it with their readers, and make them dream.
We made sure to let the editors have a unique memorable journey at the site.
We invited the journalists to have a personal experience at the boutique hotel, so that they can share it with their readers, and make them dream.
We made sure to let the editors have a unique memorable journey at the site.
Great memories were created, in an unexpected location. Beautiful stories were shared through different media.
A positive word of mouth was created, and attention of the readers was triggered.
Great memories were created, in an unexpected location. Beautiful stories were shared through different media.
A positive word of mouth was created, and attention of the readers was triggered.
