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DAR EL ALMA
PRESS CAMPAIGN
![](https://cdn.prod.website-files.com/6176bdd54f7a60402a35c1fe/625090634329665e37b26254_DAR-EL-ALMA-1.jpg)
Trigger readers' curiosity so that they want to experience the Dar Alma Boutique Hotel which sits in the southern city of Tyre, a UNESCO world heritage site overflowing with history and a decidedly Lebanese atmosphere.
Trigger readers' curiosity so that they want to experience the Dar Alma Boutique Hotel which sits in the southern city of Tyre, a UNESCO world heritage site overflowing with history and a decidedly Lebanese atmosphere.
![](https://cdn.prod.website-files.com/6176bdd54f7a60402a35c1fe/625090acc93a383ae6d05cd0_DAR-EL-ALMA-6.jpg)
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![](https://cdn.prod.website-files.com/6176bdd54f7a60402a35c1fe/625090acc93a383ae6d05cd0_DAR-EL-ALMA-6.jpg)
![](https://cdn.prod.website-files.com/6176bdd54f7a60402a35c1fe/62508f8510ea886e243f477b_DAR-EL-ALMA-5.jpg)
We invited the journalists to have a personal experience at the boutique hotel, so that they can share it with their readers, and make them dream.
We made sure to let the editors have a unique memorable journey at the site.
We invited the journalists to have a personal experience at the boutique hotel, so that they can share it with their readers, and make them dream.
We made sure to let the editors have a unique memorable journey at the site.
![](https://cdn.prod.website-files.com/6176bdd54f7a60402a35c1fe/625090c76317fe361b7b1b64_DAR-EL-ALMA-3.jpg)
![](https://cdn.prod.website-files.com/6176bdd54f7a60402a35c1fe/625090b9f15869fd01f6e3af_DAR-EL-ALMA-4.jpg)
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![](https://cdn.prod.website-files.com/6176bdd54f7a60402a35c1fe/625090c76317fe361b7b1b64_DAR-EL-ALMA-3.jpg)
![](https://cdn.prod.website-files.com/6176bdd54f7a60402a35c1fe/625090b9f15869fd01f6e3af_DAR-EL-ALMA-4.jpg)
![](https://cdn.prod.website-files.com/6176bdd54f7a60402a35c1fe/630c983f5b6cba6612277cef_dar-alma-6.jpeg)
![](https://cdn.prod.website-files.com/6176bdd54f7a60402a35c1fe/630c983f5b6cba6612277cef_dar-alma-6.jpeg)
![](https://cdn.prod.website-files.com/6176bdd54f7a60402a35c1fe/630c983f5b6cba6612277cef_dar-alma-6.jpeg)
Great memories were created, in an unexpected location. Beautiful stories were shared through different media.
A positive word of mouth was created, and attention of the readers was triggered.
Great memories were created, in an unexpected location. Beautiful stories were shared through different media.
A positive word of mouth was created, and attention of the readers was triggered.